Prompt Engineering Conference

Learn how to interact with the most advanced AI on our planet

October 16, 2025 Everyman Canary Wharf, London, UK

1
Day
30+
Speakers
3
Tracks
250
Attendees

Lessons learned from teaching & building AI Second Brain

Sjoerd Tiemensma & Goda Go
TwoFeetUp & AI Productivity Hub

Over 18 months, JarvisJr evolved from a naive “search everything” chatbot into an intelligent memory agent that decides when to search.

Built around the CODE framework (Capture, Organize, Distill, Express), it transformed from technically impressive but contextually inefficient into genuinely useful.

Results: - 3× faster responses
- 80% cost reduction
- Actual context understanding

Goda Go and Sjoerd Tiemensma share hard-won lessons from building an AI Second Brain and onboarding 200+ community members along the way:

  • Why “smart context” beats traditional RAG—AI that thinks before it searches
  • The breakthrough that cut setup time from 60 minutes to under 10
  • Scaling & modular system design that adapts from one user to supporting teams with privacy and access controls
  • How MCP and Supabase Edge Functions transformed the architecture
  • The hardest problem: teaching AI when to forget, not just remember
  • What users actually requested: control over magic, not more magic ```

Sjoerd Tiemensma is an AI engineer and automation specialist based in Arnhem, Netherlands. Without any coding background initially, Sjoerd built a career creating practical AI solutions for businesses, specializing in automations and agent systems that deliver real value. He builds custom AI tools, including a multi-agent marketing platform featured on Dutch television. Sjoerd runs the "Use AI" newsletter with over 2,000 readers, writes for AI Report (the largest Dutch AI publication), and co-runs the AI Productivity Hub community with Goda, where they teach practical automation and help people implement AI tools that actually save time.

Goda Go is a YouTube creator (100K+ subscribers), TEDx speaker, and co-organizer of the Prompt Engineering Conference. Based in Berlin, she co-founded the AI Productivity Hub with Sjoerd Tiemensma to help non-technical business owners and professionals implement AI without coding. Goda trives to transform how solopreneurs use AI for productivity by creating scalable & secure modular memory systems. Her background spans architecture, product marketing, and entrepreneurship, bringing a unique perspective to making AI practical and accessible. She specializes in AI automation, memory systems, and teaching business owners to move from overwhelmed by AI tools to confidently implementing them.

Sponsors & Partners

Want to become a sponsor? Get in touch!