This session explores the line between prompt engineering—the craft of shaping model instructions—and context engineering—the broader discipline of assembling memory, retrieval, tools, and state. Through concrete examples, we’ll unpack when better prompts are enough, when richer context is essential, and how combining both leads to more reliable, capable AI systems.

Dan Cleary is a serial tech founder and the Co-founder & CEO of PromptHub, a platform helping individuals and teams write, iterate, and collaborate on AI prompts. With a strong background in product development and a track record of founding successful startups like Tether and Modus, Dan blends technical insight with a deep understanding of user needs. He's passionate about making prompt engineering accessible, insightful, and even fun—sharing weekly updates and practical tips through his popular AI newsletter.