Prompt Engineering Conference

The world's first conference about prompt engineering

October 16, 2025 Everyman Canary Wharf, London, UK

1
Day
30+
Speakers
3
Tracks
250
Attendees

The Prompt is Dead, Long Live the Context

Muhammad Ahsan Ayaz
Scania

In case you didn't know, the era of the prompt as the sole monarch of AI engineering is over. For years, we've treated prompts like magic incantations, but this narrow focus creates brittle, amnesiac systems that fail in the real world. The simple prompt is dead. Its successor? Context Engineering.

This session is a practical guide to this new paradigm, showing you how to build truly intelligent, production-ready AI agents using Google's Agent Development Kit. We will move beyond the single prompt and learn to architect the entire information ecosystem—the rich, dynamic context—that allows Gemini to perform complex, multi-step tasks with stunning accuracy.

You will leave with a new playbook for building sophisticated AI, including:

  • A Live Demo in Firebase Studio: We will build and deploy a context-aware sales assistant, demonstrating how to orchestrate Google's powerful Agentic Workspace.
  • Mastering Retrieval with Vertex AI Search: Learn to ground your agents in reality by dynamically fetching information from your own knowledge bases, eliminating hallucinations.
  • Interacting with the World via Function Calling: See how to give your agent "hands" by enabling it to interact with external APIs and data sources in real-time.
  • Deploying for Scale with Vertex AI Agent Engine: Understand the path from a prototype to a scalable, production-grade agent.

It's time to stop whispering into a keyhole and start architecting the world behind the door. The prompt had its reign. Now, let us build the future with context and Google Cloud.

Muhammad Ahsan Ayaz is a Google Developers Expert in Angular, an author of 3 books, and a Software Architect at Scania. He has received multiple awards as an educator, created open-sourced projects used by thousands of developers, and created engaging video courses as tutorials which hundreds of developers benefit from, every day.

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