Are you ready to harness the full power of AI, but not sure where to start? This presentation is for you! We'll demystify prompt engineering and show you how to build a custom prompt library and internal training program right within your own agency or team.

Many agencies struggle to consistently leverage AI across all their services. We faced the same challenge and developed a sustainable framework to empower our various teams and roles, including sales, business development, marketing, strategy, campaign management, development and project management. In this session, we'll share our journey, including the pitfalls we encountered, so you can avoid common mistakes.

You'll learn practical strategies for:

• Crafting effective prompts that get the results you need, with consideration for the job to be done and client needs
• Organizing your prompts into a valuable, easy-to-use library, including how to iteratively improve on prompts as a team
• Training your team to confidently and consistently use AI tools, including selecting the right model and tool for the job to be done

Join us to discover how a well-designed prompting framework can streamline your workflows, enhance client support, and unlock new efficiencies for agencies.

With over 18 years of experience, Richard embodies a key value of RDEL Group: “Explore What’s Possible”. As a Business and Commerce Marketing graduate from the John Molson School of Business at Concordia, Richard is responsible for RDEL's products and operations, including AI. He ensures the goals and objectives of our partners and clients are met by leading RDEL’s AI and paid media teams. Richard's role extends into the oversight of all reporting, technology, and ancillary marketing services that RDEL offers.

During Richard’s previous roles with RDEL, he shepherded major changes to the marketing division which resulted in significant growth for the company. At the paid media division, Media Propulsion Laboratory, what was once a three person team has expanded to an 12 person team within the last 2 years with an impressive client roster. The seamless expansion would not have been possible without Richards' keen leadership skills.

Richard has secured impressive results for MPL’s clients. For example through-out our nearly 10 year partnership with Xplore, a rural and remote internet service provider, he secured an overall conversion increase of 221%, accompanied by a 43% reduced cost per acquisition (CPA).

Prior to joining RDEL, Richard managed and grew accounts at The Canadian Professional Sales Association, AutoTrader, Xplore (formerly Xplornet), and VIA Rail Canada.