Prompt Engineering Conference

Learn how to interact with the most advanced AI on our planet

October 16, 2025 London, UK

1
Day
30+
Speakers
3
Tracks
250+
Attendees

Event finished, what's next?

Schedule

October 16, 2025 3 parallel tracks 09AM - 07PM London, in-person
view as table
track 1 • Track track 1

09:00

Tal Salmona

Keynote: Beyond Output: Evaluating Agentic Workflows in LLM Systems

Arato.aiWatch
As LLMs evolve into multi-step agents, evaluation must move beyond input-output correctness. This session shows how to assess both node-level decisions and full agentic flows, with a live demo of multi-node agents and practical eval techniques.... Read more

09:30

Registration

Main lobby

10:00

Dr Roushanak Rahmat

A Comprehensive Guide to Prompt Engineering Speaker participation

Prompt engineering is rapidly emerging as a critical skill for anyone working with Large Language Models. This session will demystify the process, blending the art of intuitive communication with the science of structured querying. We will cover core concepts such as prompt structure, context injection, and task specification, alongside practical strategies for eliciting creative text generation, accurate information retrieval, and effective problem-solving from LLMs. Learn how to master the nuances of prompting and unlock the full potential of these powerful AI tools.... Read more

10:30

Coffee break

Main lobby

10:45

Ricardo Sueiras

Build without limits - Tips and techniques for better Prompting

AI Coding Assistants promise to revolutionise developer productivity, yet many engineers struggle to achieve consistent results. Drawing from my twelve month journey with these tools, this talk reveals practical strategies for transforming frustrating experiences into reliable outcomes. I'll share specific techniques that have consistently produced good quality code, concrete examples of successful prompting patterns, and resources that developers can use. Whether you're new to AI assistants or looking to refine your approach, you'll leave with a better understanding of the potential of these tools' to improve your development efficiency.... Read more

11:15

Shashi Jagtap

Beyond Handcrafted Prompts: The Era of Prompt Optimization

Superagentic AIWatch
Prompts are powerful, but they are also brittle. Manually handcrafted prompts often work well for a time, but when models or their weights change, performance degrades forcing developers back into a cycle of prompt tinkering. This trial-and-error process is laborious, unscalable, and costly to maintain. In this talk, we introduce the era of prompt optimization: what it is, how it works, and why it is essential for building scalable and reliable AI systems. We will explore current tools and techniques, with a focus on automated prompt optimization using DSPy and its family of optimizers, and review some of the latest research and approaches in the field. Attendees will gain a clear understanding of how prompt optimization transforms prompting from brittle craftsmanship into a robust, reproducible, and scientific workflow.... Read more

11:45

W. Ian Douglas

Vibe Prompting: The Secret to Perfect-First-Try Vibe Coding

BlockWatch
Ever found yourself doing the "vibe coding" dance? You know, where you have a brilliant idea but end up spending countless hours refactoring because the implementation didn't quite match your vision? What if I told you there's a better way to vibe with AI? Enter "vibe prompting" – the art of having meaningful conversations with AI before diving into code. Instead of immediately jumping into implementation and dealing with multiple refactoring cycles, we'll explore how to craft intentional dialogues that shape better outcomes from the start. Some strategic planning will allow you to use fewer tokens than refactoring your code a hundred times trying to hone in on what you really needed to build in the first place. Ready to take your vibe coding to the next level? Let's explore how "vibe prompting" can transform your development workflow.... Read more

12:15

Lunch & networking

Main lobby

13:00

Ajit Jaokar

Role-Based Prompting for Image Generation: Cultural Precision Through Reasoning

University of OxfordWatch
Getting an AI-generated image to capture nuanced, context-specific details—such as authentic cultural references—can be surprisingly difficult. In this session, we’ll explore a practical, reasoning-driven workflow for bridging that gap. The process begins by constructing a detailed persona for a subject-matter expert (for example, a historian of Japanese culture). Using a reasoning engine, we then generate prompts from the expert’s perspective, feed them into an image generation model, and finally, apply AI-based analysis to evaluate the result—closing the loop with metacognitive feedback. I’ll share real-world examples where this approach produced strikingly authentic and context-aware images, along with tips for adapting it to your own creative and professional use cases.... Read more

13:30

Muhammad Ahsan Ayaz

The Prompt is Dead, Long Live the Context

ScaniaWatch
In case you didn't know, the era of the prompt as the sole monarch of AI engineering is over. For years, we've treated prompts like magic incantations, but this narrow focus creates brittle, amnesiac systems that fail in the real world. The simple prompt is dead. Its successor? Context Engineering. This session is a practical guide to this new paradigm, showing you how to build truly intelligent, production-ready AI agents using Google's Agent Development Kit. We will move beyond the single prompt and learn to architect the entire information ecosystem—the rich, dynamic context—that allows Gemini to perform complex, multi-step tasks with stunning accuracy. You will leave with a new playbook for building sophisticated AI, including: - A Live Demo in Firebase Studio: We will build and deploy a context-aware sales assistant, demonstrating how to orchestrate Google's powerful Agentic Workspace. - Mastering Retrieval with Vertex AI Search: Learn to ground your agents in reality by dynamically fetching information from your own knowledge bases, eliminating hallucinations. - Interacting with the World via Function Calling: See how to give your agent "hands" by enabling it to interact with external APIs and data sources in real-time. - Deploying for Scale with Vertex AI Agent Engine: Understand the path from a prototype to a scalable, production-grade agent. It's time to stop whispering into a keyhole and start architecting the world behind the door. The prompt had its reign. Now, let us build the future with context and Google Cloud.... Read more

14:00

Richard Marginson

Unlock Your Team's Potential: Building Your Agency's Prompt Playbook

RDEL GroupWatch
Are you ready to harness the full power of AI, but not sure where to start? This presentation is for you! We'll demystify prompt engineering and show you how to build a custom prompt library and internal training program right within your own agency or team. Many agencies struggle to consistently leverage AI across all their services. We faced the same challenge and developed a sustainable framework to empower our various teams and roles, including sales, business development, marketing, strategy, campaign management, development and project management. In this session, we'll share our journey, including the pitfalls we encountered, so you can avoid common mistakes. You'll learn practical strategies for: - Crafting effective prompts that get the results you need, with consideration for the job to be done and client needs - Organizing your prompts into a valuable, easy-to-use library, including how to iteratively improve on prompts as a team - Training your team to confidently and consistently use AI tools, including selecting the right model and tool for the job to be done Join us to discover how a well-designed prompting framework can streamline your workflows, enhance client support, and unlock new efficiencies for agencies.... Read more

17:00

Networking & sponsor crawl

Main lobby

17:15

Vlad Dyachenko

Prompt Driven Development (PDD) or the Art of Prompting

Cybergizer X TablecheckWatch
AI is like steroids. It can speed up the process, but you still have to go to the gym and practice the fundamentals. You have to suffer. (c) In this talk, I will explore the art and science of writing actionable, high-context prompts that transform AI from a "hallucinating assistant" into a productive teammate, without skipping the basics. We will start with a brief historical overview, comparing today’s Prompt-Driven Development (PDD) to the Readme-Driven Development (RDD) practices of the past. I will present practical techniques for maximizing the quality of AI-generated code by carefully tuning context, specificity, and scope, all demonstrated with concrete and relatable examples. I will also describe the concept of AI wrappers, the essential middleware behind tools like Cursor and Windsurf. Wrappers automatically gather context from the codebase, tailor prompts for optimal results, refine AI output, and embed changes directly inside editors like VS Code. This section will clarify why prompt engineering is a critical modern skill. I will also show my personal prompt collection in action. Then we will break down what makes an effective prompt and what does not, comparing and iterating live. I will illustrate why different scenarios require different types of prompts and explain why this matters for developers at all levels, not just juniors. To wrap up, I will outline key principles for AI-assisted development, including requirements analysis, collaborative habits, validation practices, and robust documentation. Attendees will leave with actionable guidance for integrating prompt-driven practices into their daily workflow. Slides What is PDD The Evolution: From RDD to PDD Prompting Matters: Context, Specificity, Scope My Prompt Collection Why We Need Different Prompts Why Prompting Is Important (not only for juniors) The Golden Rules of Vibe Coding... Read more

17:45

Erik Schwartz

Beyond Prompt Libraries: Teaching AI (and Your Teams) to Ask Better Questions

TheAiExpert.aiWatch
Prompt libraries are yesterday’s solution. Copy-paste tricks don’t scale and they don’t create resilient teams. In this session, Erik Schwartz will show executives how to move beyond libraries and towards prompt self-sufficiency, using meta-prompting techniques that teach AI (and your people) to ask better questions, adapt on the fly, and build a culture of prompt fluency. Walk away with practical frameworks and meta-prompts you can put to work immediately.... Read more

18:15

Networking & sponsor crawl

Main lobby

18:30

Ilya Kiselev

Multilingual by Design: Adapting Prompts and Processes Across Learning Languages

BusuuWatch
This talk lifts the lid on how we have built processes around our new features, while onboarding language experts to become prompt engineers. You’ll see how we: - **Co-design prompts with subject-matter experts** Turning teaching strategies into reproducible prompt patterns for pronunciation and conversation feedback. - **Personalise feedback with learner-aware prompts** Adapting to errors, goals, and CEFR level—while guarding against over-correction and jargon. - **Translate and adapt prompts across languages** Building a multilingual prompt layer that preserves intent, pedagogy, and tone. - **Make feedback measurable** Using rubric prompts and scoring agents to assess feature outputs for accuracy, level-fit, clarity, and encouragement—driving a continuous evaluation loop and consistent judgments across languages. Expect **concrete templates**, **failure modes we hit (and fixed)**, and the **human-in-the-loop practices** that kept educational integrity front and center. If our students are turning to AI to build speaking confidence, this is how teachers and engineers must co-design the prompts—and the evaluators—that truly serve them. ... Read more

19:00

Wrap up

Scan each other's QR codes & head to a nearby pub!
track 2 • Track track 2

09:30

Registration

Main lobby

10:00

Tahreem Rasul

Designing Reliable Agent Workflows with Context Engineering

Red BufferWatch
Building AI agents is no longer the hard part—making them reliable is. This talk dives into the under-discussed but critical practice of context engineering: the techniques used to control what your agents “see,” “remember,” and respond to. The session will examine how to design effective context flows across planning, execution, and memory stages using frameworks such as LangGraph and Google’s Agent Development Kit (ADK). Through real-world examples and a demo, we’ll explore how to handle context drift, token overflow, and prompt injection. I’ll also share a before-and-after demo of a flaky agent that becomes robust simply by improving its context strategy. This session will equip attendees (whether they’re building single-agent copilots or complex multi-agent systems) with practical tools to debug, refine, and productionize agent behavior through clean, modular context pipelines.... Read more

10:30

Coffee break

Main lobby

10:45

Thierno Thiam

Getting started with Chrome Built-in AI APIs

GoogleWatch
AI offers a wide array of applications, from audio transcription and image description to writing assistance, proofreading, content translation, and diverse general prompting purposes. For implementing these kinds of use cases, you broadly have three options: - **Cloud solutions** – send your data to an AI model running on a powerful server in the cloud - **On-device solutions** – download a (possibly large) model file to the client and run it locally - **Shared models** – use models built into a device or browser (the focus of this talk) On the Chrome team, we’re proposing a number of APIs that we and partners we’ve worked with think would be worthwhile to have as common Web platform APIs. In this talk, I’ll: - Give an overview of these APIs - Briefly demo some implementations in Chrome - Open the floor for general discussion and feedback... Read more

11:15

Carlo Peluso & Guido Nebiolo

Meta Agents: Self-Building Al Agents in a Vibe-Driven World

ReplyWatch
Discover how Meta Agents transform natural-language instructions into fully operational Al agents. In this session, we'll explore the "vibe-driven" approach to architecting Al Agents - where you describe the Al Agent you need, and a Meta Agent designs, builds, and deploys it for you. The Meta Agent captures your requirements, organizes the right tools and knowledge bases, defines the system prompt, and handles AWS deployment. Participants will see a live demonstration in which we will interact with a Meta Agent to create a new Al agent, and we will test it together. We will unpack the design decisions, methodology, and process, leaving the audience with practical skills to architect and deploy their own version of Meta Agents.... Read more

11:45

Sergey Konstantinov & Alena Panshina

Context Engineering in LLM Pipelines

In this talk we'll walk the audience through the modern AI-powered service set up, from the very basics to technicalities of hosting AI applications in a cloud. We will describe how to convert the idea into the AI-powered pipeline and then what challenges awaits you when rendering this theoretical concept into live. We will talk about: * Structured inputs and outputs and how engineer the context * How to host such an application in a cloud and what building blocks will you need * The importance of observing and monitoring the performance: what problems to expect and how to battle them * The criticality of avoiding vendor lock-in and the need to experiment quickly with models and prompts... Read more

12:15

Lunch & networking

Main lobby

13:00

Richard Brough

Prompting LLMs to use Tools and Resources with MCP

Blue BeckWatch
The majority of Model Context Protocol (MCP) use right now is directly through end user applications like Claude Desktop or Cursor. However, pretty much any Large language Model, from small open models, to the APIs of the frontier models can be prompted to call tools and retrieve external resources, including those exposed using the Model Context Protocol (MCP). Doing this effectively in your projects is key to the development of agentic software. This talk will explore how different models respond to different types of tool use prompting, along with the benefits and pitfalls prompting to generate tool calls in different data formats. We will go through some real examples of interacting with MCP servers, and look at the prompts used by some popular agentic frameworks and tools.... Read more

13:30

Sander Schulhoff & Goda Go

Prompt Injections, Red Teams, and the Unsolvable Problem

HackAPromptWatch
Join Sander Schulhoff, creator of the first prompt engineering guide and leader in AI red teaming, for a deep dive into the evolving world of AI security. This session explores the challenges of defending against prompt injection attacks, the realities of adversarial robustness, and the future of prompt engineering. With stories from major AI labs, practical prompting techniques, and candid discussion on the unsolved problems in AI safety, this conversation is a must-watch for anyone interested in the cutting edge of artificial intelligence.... Read more

14:00

Richmond Alake

Memory Engineering: Going Beyond Context Engineering

MongoDBWatch
Large Language Models (LLMs) are powerful, but their limitations become clear in multi-turn interactions: they lose track of context, repeat mistakes, and forget what matters. Lately, developers have relied on context engineering—clever prompt design, retrieval pipelines, and compression—to work around these constraints. But context alone is ephemeral. To build agents that are reliable, believable, and capable, we need to move beyond context and into memory engineering. This talk introduces memory engineering as the natural progression of context engineering, exploring how to design systems where data is intentionally transformed into persistent, structured memory that agents can learn from, recall, and adapt with over time. We’ll walk through the data→memory pipeline, types of agent memory (short-term, long-term, shared), and practical strategies like reflection, consolidation, and managed forgetting. Finally, we extend the conversation with a Context Engineering++ perspective—a holistic view of how memory, context, and attention can be engineered together to enable the next generation of agentic systems. Attendees will leave with a clear framework for evolving from prompt engineering to context engineering to memory engineering, and practical guidance on how to architect agents that don’t just respond, but remember, adapt, and grow... Read more

17:00

Networking & sponsor crawl

Main lobby

17:15

Meenatchi Sundari

Logic Meets Automation: How DSPy and Prolog-Style Reasoning Boosted GPT-3.5 Accuracy by 19.5%

Royal Holloway, University of LondonWatch
Large Language Models (LLMs) often fail not because they lack capability, but because the prompts guiding them are inefficient. Manual prompt engineering is slow, inconsistent, and nearly impossible to scale. In this talk, I’ll share how I tackled this in my open-source project, prompt-eng-gsm8k-gpt3.5-dspy, where I used DSPy to automate prompt creation and tuning for the GSM8K mathematical reasoning benchmark. By defining tasks declaratively in DSPy and letting its compiler handle generation and refinement, I compared zero-shot (55.0%), few-shot (60.5%), chain-of-thought (68.0%), self-consistency (72.5%), Prolog-style (71.0%), and my Enhanced Prolog method — which achieved 74.5% accuracy, a 19.5% gain over zero-shot and 6.5% over CoT, while using less time and tokens than self-consistency. This Enhanced Prolog approach structures the LLM’s reasoning as logical facts and inference rules, making outputs: • More accurate by avoiding reasoning leaps • Debuggable via traceable steps • Machine-verifiable through logical consistency checks Attendees will learn: 1. How DSPy automates and scales prompt optimization. 2. When to use zero-shot, CoT, few-shot, self-consistency, or logic-based prompting. 3. How Prolog-style reasoning improves reliability and explainability. 4. Setting up A/B testing pipelines for prompt evaluation. 5. Debugging workflows for more trustworthy LLM outputs. Packed with real metrics, open-source code, and a reproducible workflow, this talk moves you from guesswork to data-driven prompt engineering that’s explainable, efficient, and production-ready.... Read more

17:45

Konrad Komorowski & Peteris Bikis

From GraphQL to MCP

IsometricWatch
The Model Context Protocol (MCP) is a great base protocol that allows AI agents to connect to 3rd party systems, and has gained rapid adoption across the industry. However, it requires designing APIs with specific patterns that make them easy for AI agents to use. Your organisation likely already has pre-existing APIs with machine readable schemas, like GraphQL or OpenAPI (REST). While they expose useful business data and capabilities, these schemas are not optimised for consumption by AI agents. Still, they have mature frameworks around them and importantly – are already implemented. In this talk we'll share what we learned at Isometric when building a translation layer between GraphQL and MCP. We optimised for avoiding duplicate work and making the most of existing tooling built into the GraphQL server, while at the same time ensuring that the end result follows all the MCP server design best practices and can be effectively used by AI agents. Our internal GraphQL server has more than 800 types, 100 top-level query fields and 200 mutations. We'll show how we leveraged GraphQL schema introspection, query templates and complexity heuristics to distill this large API surface into a small, but scalable, set of MCP tools. You’ll learn about practical strategies for exposing your existing APIs to AI agents without rewriting the entire API layer. We'll discuss specific challenges like handling GraphQL's infinite nesting problem and demonstrate how complex GraphQL queries get transformed into simpler, AI-friendly MCP tools.... Read more

18:15

Networking & sponsor crawl

Main lobby

18:30

Sjoerd Tiemensma & Goda Go

Lessons learned from teaching & building AI Second Brain

TwoFeetUp & AI Productivity HubWatch
**Over 18 months**, JarvisJr evolved from a naive *“search everything”* chatbot into an intelligent memory agent that **decides when to search**. Built around the **CODE framework** (Capture, Organize, Distill, Express), it transformed from technically impressive but contextually inefficient into genuinely useful. **Results:** - 3× faster responses - 80% cost reduction - Actual context understanding **Goda Go** and **Sjoerd Tiemensma** share hard-won lessons from building an AI Second Brain and onboarding 200+ community members along the way: - Why *“smart context”* beats traditional RAG—AI that thinks before it searches - The breakthrough that cut setup time from **60 minutes to under 10** - Scaling & modular system design that adapts from one user to supporting teams with privacy and access controls - How **MCP** and **Supabase Edge Functions** transformed the architecture - The hardest problem: teaching AI **when to forget**, not just remember - What users actually requested: **control over magic**, not more magic ``` ... Read more

19:00

Wrap up

Scan each other's QR codes & head to a nearby pub!
track 3 • Track track 3

09:30

Registration

Main lobby

10:00

Jesus Serrano

Can AI Develop a Whole Videogame?

MicrosoftWatch
From prompt to play: witness how cutting-edge generative models, clever chaining and a sprinkle of game-dev know-how can birth an end-to-end, fully-playable beat ’em up... Including art, music, code and lore.... just in my spare time. Get inspired, steal workflows, ship your dream game.... Read more

10:30

Coffee break

Main lobby

10:45

Jacques Verre

Algorithmic Context Engineering for Agents with Optimizers

CometWatch
Could we use algorithms to help solve our next bottleneck? As LLMs become multi-step agents baked with tools and varying degrees of complexity improving how context is handled from cost, latency to accuracy becomes a compounding problem: shaping what agents see, remember, and do across tools, memory, and retrieval while continuously improving the underlying ai application without manual prompt surgery.... Read more

11:15

Pini Reznik

Hacking the Authoring Process: Lessons from Writing a Book with AI

re:cinqWatch
Over the last 18 months, I didn't just write a book about the AI revolution; I wrote a book with it. My book, From Cloud Native to AI Native, Catching the Next Wave of Innovation, was created in a deep, evolving partnership with generative AI. This talk is the story of our collaboration. I will take you from my initial, tentative prompts to the complex dialogues that shaped entire chapters, sharing real examples of prompts and their raw outputs. We'll explore how my own skills had to evolve alongside the AI's capabilities. This journey provides a powerful parallel to the core message of my book: becoming "AI native" isn't about replacing human skill but augmenting it. You will leave with a clear-eyed view of how to move beyond simple queries and integrate LLMs into any serious, professional workflow.... Read more

11:45

Gena Frangina

Prompt Your Way to Calm: Using AI to Reduce Stress and Avoid Burnout

IT Stress ReliefWatch
Even the most skilled developers can hit a wall—stress and burnout silently sabotage focus, creativity, and productivity. What if the same AI tools you use to write code could also coach your mind to stay calm, clear, and resilient? In this talk, I’ll show how to design prompts that go beyond outputs—transforming Large Language Models into adaptive AI “coaches” for wellbeing. Drawing on clinical hypnotherapy, life coaching, business psychology, and my experience as a Java developer who experienced burnout firsthand, I’ll share how prompts can: *Reduce cognitive overload and decision fatigue *Reframe stressful challenges into actionable steps *Create AI-guided daily reset rituals *Maintain sustainable focus without sacrificing creativity. You’ll walk away with ready-to-use prompt templates that transform AI into a proactive wellbeing partner—helping you not just survive, but thrive in high-pressure tech roles.... Read more

12:15

Lunch & networking

Main lobby

13:00

Tal Salmona, Jacques Verre & Dan Cleary

Ai Agents - Fireside Chat

Arato.ai, Comet ML & PromptHubWatch

13:30

Jinju Baek

Translating Prompts, Transforming Communities

HitecnsolWatch
A simple Pull Request to translate the Prompt Engineering Guide sparked a journey—from a late-night side project to mentoring in OSSCA’s LLM program. This talk shares how curiosity, community, and open source shaped a growing AI movement in Korea.... Read more

14:00

Jeroen Egelmeers

Coding, Rewritten: What 10.000+ AI-Generated Code Completions Taught Me About the Future of Software Development

Sogeti NetherlandsWatch
What if coding wasn't just about writing code anymore? After a year-long deep dive into over 30 AI coding tools — including ChatGPT, Claude, Google Gemini, DeepSeek, Grok, GitHub Copilot, Cursor, Windsurf, Claude Code, Lovable, V0, and many… more — I’ve learned how radically the developer experience is evolving. As a former full-stack (Java) engineer turned Prompt Engineering Advocate, I stepped away from the keyboard and let AI agents take the lead. But I also coded together with AI. With more than 5,000 AI-generated code completions only on Windsurf, I’ve seen what works, what doesn’t, and what’s coming next.In this talk, I’ll reveal what happens when AI agents don’t just complete your code — they challenge your logic, suggest UX improvements, plan, and autonomously refactor your functions. You’ll learn how responsibilities shift in agent-amplified workflows, how to manage memory and context windows, what Flush Coding is, what rule and planning files are, why our refactoring mindset makes it hard to adapt, agentic swarms and why not VibeCoding but AmpCoding might just be your next paradigm. We’ll walk through real examples, transforming a screenshot into a working application and debugging with agents that understand your enterprise codebase. You’ll leave with practical insights, clear takeaways, and a vision of how to stay in control — even when you’re not the one coding. You will receive a report out with community-driven insights. It’s still your name on the commit. Let’s make it count.... Read more

17:00

Networking & sponsor crawl

Main lobby

17:15

Filip Makraduli

Prompting Your Way to a Search and Recommender System

SuperlinkedWatch
Can prompting and context engineering be enough to build a production-ready search and recommender system? We compare keyword, vector and hybrid retrieval methods, then introduce Superlinked’s mixture-of-encoders architecture, which combines specialized encoders with LLM query understanding for better relevance. With AI-driven coding workflows, we show how prompting can scaffold components, guide evaluation and accelerate iteration. Because Superlinked provides the structure and resources to handle multi-attribute and metadata-aware queries out of the box, teams can move from prototype to production much faster. We also cover integrations with LangChain and LlamaIndex, making it easy to connect with existing pipelines. Attendees will learn practical strategies to build high-quality search and recommender systems quickly using prompting and the open source Superlinked library.... Read more

17:45

Dr David Crepaz-Keay

AI, Prompting and Mental Health

The Mental Health FoundationWatch
This session explores the emerging role of artificial intelligence (AI) in mental health, considering its application both within mental health services and everyday use by the public. AI is already being trialled in areas such as digital triage, clinical decision support, mood monitoring, and therapy-adjacent tools, raising important questions about efficacy, safety, and integration with professional practice and the UK regulator NICE is appraising two interventions with LLM or AI components. Alongside these developments, the ways in which lay people engage with AI also merit attention. Through everyday prompting, users can elicit supportive reflections or structure wellbeing routines, but poorly framed question alongside generic model training and the absence of "safety rails" may produce misleading or unsafe outputs or delay seeking professional help when necessary. The session will situate these practices within broader debates about ethics and governance. Key issues include clinical reliability, data privacy, cultural bias, and the boundary between self-help tools and regulated interventions. By examining both institutional and informal uses of AI, this session highlights the promise of scalable, accessible support, while emphasising the need for robust evidence, regulation, and ethical safeguards in this rapidly evolving field. ... Read more

18:15

Networking & sponsor crawl

Main lobby

18:30

Mattis Stene-Johansen

Orchestrating the Next Billion Agents

Rhizomatic LabsWatch
Prompt engineering has taken us far, but it’s reaching its limits. Current AI systems are fragile: prompts are brittle, agents are isolated, and orchestration often collapses into spaghetti glue code. To unlock the next leap, we need to move beyond tricks and hacks and start thinking in systems. This talk explores a graph-native approach to reasoning and orchestration: - Knowledge Hypergraphs as context engines that capture relations, causality, and logic — the missing symbolic backbone for LLMs. - A layered reasoning model that navigates from atomic concepts through compositional reasoning, contextual integration, meta-reasoning, and finally external knowledge integration. - Graph-native multi-agent orchestration, where agents collaborate using strategies that mirror real-world organizations: sequential pipelines, hierarchical teams, debates, juries, and emergent coordination. - Agentic governance policies that provide enterprises with what they actually need: compliance, auditability, and trust. Instead of chaining prompts, we get composable reasoning: agents dynamically choosing strategies, grounding their outputs in knowledge graphs, and collaborating under policy-driven rules. The talk closes with a glimpse into how these ideas are being implemented in practice. I am actively building OneSys, an open-core AI operating system that embodies this architecture: the hidden conductor for the next billion AI agents.... Read more

19:00

Wrap up

Scan each other's QR codes & head to a nearby pub!
Time track 1 track 2 track 3
09:00 Keynote: Beyond Output: Evaluating Agentic Workflows in LLM Systems
Tal Salmona • Arato.ai
09:30 Registration
10:00 A Comprehensive Guide to Prompt Engineering Speaker participation
Dr Roushanak Rahmat • IBM
Designing Reliable Agent Workflows with Context Engineering
Tahreem Rasul • Red Buffer
Can AI Develop a Whole Videogame?
Jesus Serrano • Microsoft
10:30 Coffee break
10:45 Build without limits - Tips and techniques for better Prompting
Ricardo Sueiras • AWS
Getting started with Chrome Built-in AI APIs
Thierno Thiam • Google
Algorithmic Context Engineering for Agents with Optimizers
Jacques Verre • Comet
11:15 Beyond Handcrafted Prompts: The Era of Prompt Optimization
Shashi Jagtap • Superagentic AI
Meta Agents: Self-Building Al Agents in a Vibe-Driven World
Carlo Peluso & Guido Nebiolo • Reply
Hacking the Authoring Process: Lessons from Writing a Book with AI
Pini Reznik • re:cinq
11:45 Vibe Prompting: The Secret to Perfect-First-Try Vibe Coding
W. Ian Douglas • Block
Context Engineering in LLM Pipelines
Sergey Konstantinov & Alena Panshina
Prompt Your Way to Calm: Using AI to Reduce Stress and Avoid Burnout
Gena Frangina • IT Stress Relief
12:15 Lunch & networking
13:00 Role-Based Prompting for Image Generation: Cultural Precision Through Reasoning
Ajit Jaokar • University of Oxford
Prompting LLMs to use Tools and Resources with MCP
Richard Brough • Blue Beck
Ai Agents - Fireside Chat
Tal Salmona, Jacques Verre & Dan Cleary • Arato.ai, Comet ML & PromptHub
13:30 The Prompt is Dead, Long Live the Context
Muhammad Ahsan Ayaz • Scania
Prompt Injections, Red Teams, and the Unsolvable Problem
Sander Schulhoff & Goda Go • HackAPrompt
Translating Prompts, Transforming Communities
Jinju Baek • Hitecnsol
14:00 Unlock Your Team's Potential: Building Your Agency's Prompt Playbook
Richard Marginson • RDEL Group
Memory Engineering: Going Beyond Context Engineering
Richmond Alake • MongoDB
Coding, Rewritten: What 10.000+ AI-Generated Code Completions Taught Me About the Future of Software Development
Jeroen Egelmeers • Sogeti Netherlands
17:00 Networking & sponsor crawl
17:15 Prompt Driven Development (PDD) or the Art of Prompting
Vlad Dyachenko • Cybergizer X Tablecheck
Logic Meets Automation: How DSPy and Prolog-Style Reasoning Boosted GPT-3.5 Accuracy by 19.5%
Meenatchi Sundari • Royal Holloway, University of London
Prompting Your Way to a Search and Recommender System
Filip Makraduli • Superlinked
17:45 Beyond Prompt Libraries: Teaching AI (and Your Teams) to Ask Better Questions
Erik Schwartz • TheAiExpert.ai
From GraphQL to MCP
Konrad Komorowski & Peteris Bikis • Isometric
AI, Prompting and Mental Health
Dr David Crepaz-Keay • The Mental Health Foundation
18:15 Networking & sponsor crawl
18:30 Multilingual by Design: Adapting Prompts and Processes Across Learning Languages
Ilya Kiselev • Busuu
Lessons learned from teaching & building AI Second Brain
Sjoerd Tiemensma & Goda Go • TwoFeetUp & AI Productivity Hub
Orchestrating the Next Billion Agents
Mattis Stene-Johansen • Rhizomatic Labs
19:00 Wrap up

Speakers

Ajit Jaokar
University of Oxford
Carlo Peluso
& Guido Nebiolo
Reply
Dr David Crepaz-Keay
The Mental Health Foundation
Dr Roushanak Rahmat
IBM
Erik Schwartz
TheAiExpert.ai
Filip Makraduli
Superlinked
Gena Frangina
IT Stress Relief
Ilya Kiselev
Busuu
Jacques Verre
Comet
Jeroen Egelmeers
Sogeti Netherlands
Jesus Serrano
Microsoft
Jinju Baek
Hitecnsol
Konrad Komorowski
& Peteris Bikis
Isometric
Mattis Stene-Johansen
Rhizomatic Labs
Meenatchi Sundari
Royal Holloway, University of London
Muhammad Ahsan Ayaz
Scania
Pini Reznik
re:cinq
Ricardo Sueiras
AWS
Richard Brough
Blue Beck
Richard Marginson
RDEL Group
Richmond Alake
MongoDB
Sander Schulhoff
& Goda Go
HackAPrompt
Sergey Konstantinov
& Alena Panshina
Shashi Jagtap
Superagentic AI
Sjoerd Tiemensma
& Goda Go
TwoFeetUp & AI Productivity Hub
Tahreem Rasul
Red Buffer
Tal Salmona
Arato.ai
Tal Salmona,
Jacques Verre
& Dan Cleary
Arato.ai, Comet ML & PromptHub
Thierno Thiam
Google
Vlad Dyachenko
Cybergizer X Tablecheck
W. Ian Douglas
Block

Venue

Everyman Canary Wharf

Crossrail Place
Canary Wharf, Level -2
E14 5AR, London, UK

Watch the Talks

Sponsors & Partners

Want to become a sponsor? Get in touch!