Prompt Engineering Conference

Learn how to interact with the most advanced AI on our planet

October 16, 2025 Everyman Canary Wharf, London, UK

1
Day
30+
Speakers
3
Tracks
250
Attendees

Conference Program

09:00

A Comprehensive Guide to Prompt Engineering Speaker participation

IBM
Prompt engineering is rapidly emerging as a critical skill for anyone working with Large Language Models. This session will demystify the process, blending the art of intuitive communication with the science of structured querying. We will cover core concepts such as prompt structure, context...

Build without limits - Tips and techniques for better Prompting

AWS
AI Coding Assistants promise to revolutionise developer productivity, yet many engineers struggle to achieve consistent results. Drawing from my twelve month journey with these tools, this talk reveals practical strategies for transforming frustrating experiences into reliable outcomes. I'll...

Beyond Handcrafted Prompts: The Era of Prompt Optimization

Superagentic AI
Prompts are powerful, but they are also brittle. Manually handcrafted prompts often work well for a time, but when models or their weights change, performance degrades forcing developers back into a cycle of prompt tinkering. This trial-and-error process is laborious, unscalable, and costly to...

11:00

Lunch & networking

Main lobby


Vibe Prompting: The Secret to Perfect-First-Try Vibe Coding

Block
Ever found yourself doing the "vibe coding" dance? You know, where you have a brilliant idea but end up spending countless hours refactoring because the implementation didn't quite match your vision? What if I told you there's a better way to vibe with AI? Enter "vibe prompting" – the art of...

12:30

Role-Based Prompting for Image Generation: Cultural Precision Through Reasoning

University of Oxford
Getting an AI-generated image to capture nuanced, context-specific details—such as authentic cultural references—can be surprisingly difficult. In this session, we’ll explore a practical, reasoning-driven workflow for bridging that gap. The process begins by constructing a detailed persona for a...

The Prompt is Dead, Long Live the Context

Scania
In case you didn't know, the era of the prompt as the sole monarch of AI engineering is over. For years, we've treated prompts like magic incantations, but this narrow focus creates brittle, amnesiac systems that fail in the real world. The simple prompt is dead. Its successor? Context...

13:30

Unlock Your Team's Potential: Building Your Agency's Prompt Playbook

RDEL Group
Are you ready to harness the full power of AI, but not sure where to start? This presentation is for you! We'll demystify prompt engineering and show you how to build a custom prompt library and internal training program right within your own agency or team. Many agencies struggle to consistently...

Prompt Driven Development (PDD) or the Art of Prompting

Cybergizer X Tablecheck
AI is like steroids. It can speed up the process, but you still have to go to the gym and practice the fundamentals. You have to suffer. (c) In this talk, I will explore the art and science of writing actionable, high-context prompts that transform AI from a "hallucinating assistant" into a...

Beyond Prompt Libraries: Teaching AI (and Your Teams) to Ask Better Questions

TheAiExpert.ai
Prompt libraries are yesterday’s solution. Copy-paste tricks don’t scale and they don’t create resilient teams. In this session, Erik Schwartz will show executives how to move beyond libraries and towards prompt self-sufficiency, using meta-prompting techniques that teach AI (and your people) to...

15:15

15:30

Multilingual by Design: Adapting Prompts and Processes Across Learning Languages

Busuu
This talk lifts the lid on how we have built processes around our new features, while onboarding language experts to become prompt engineers. You’ll see how we: - **Co-design prompts with subject-matter experts** Turning teaching strategies into reproducible prompt patterns for pronunciation and...

16:00

Wrap up

Scan each other's QR codes & head to a nearby pub!


09:00

09:30

Beyond Output: Evaluating Agentic Workflows in LLM Systems

Arato.ai
As LLMs evolve into multi-step agents, evaluation must move beyond input-output correctness. This session shows how to assess both node-level decisions and full agentic flows, with a live demo of multi-node agents and practical eval techniques.

Designing Reliable Agent Workflows with Context Engineering

Red Buffer
Building AI agents is no longer the hard part—making them reliable is. This talk dives into the under-discussed but critical practice of context engineering: the techniques used to control what your agents “see,” “remember,” and respond to. The session will examine how to design effective context...

Getting started with Chrome Built-in AI APIs

Google
AI offers a wide array of applications, from audio transcription and image description to writing assistance, proofreading, content translation, and diverse general prompting purposes. For implementing these kinds of use cases, you broadly have three options: - **Cloud solutions** – send your...

11:00

Lunch & networking

Main lobby


Meta Agents: Self-Building Al Agents in a Vibe-Driven World

Reply
Discover how Meta Agents transform natural-language instructions into fully operational Al agents. In this session, we'll explore the "vibe-driven" approach to architecting Al Agents - where you describe the Al Agent you need, and a Meta Agent designs, builds, and deploys it for you. The Meta...

Context Engineering in LLM Pipelines

In this talk we'll walk the audience through the modern AI-powered service set up, from the very basics to technicalities of hosting AI applications in a cloud. We will describe how to convert the idea into the AI-powered pipeline and then what challenges awaits you when rendering this...

Prompting LLMs to use Tools and Resources with MCP

Blue Beck
The majority of Model Context Protocol (MCP) use right now is directly through end user applications like Claude Desktop or Cursor. However, pretty much any Large language Model, from small open models, to the APIs of the frontier models can be prompted to call tools and retrieve external...

13:30

From API Calls to Prompts: How MCP Redefines Communication with External Services

Microsoft
This session explores how the Model Context Protocol (MCP) enables that shift. MCP servers expose external tools, services, and data sources in a standardized way, turning prompts into a high-level communication layer between humans, AI models, and systems.

Memory Engineering: Going Beyond Context Engineering

MongoDB
Large Language Models (LLMs) are powerful, but their limitations become clear in multi-turn interactions: they lose track of context, repeat mistakes, and forget what matters. Lately, developers have relied on context engineering—clever prompt design, retrieval pipelines, and compression—to work...

14:45

Prompt Engineering vs Context Engineering

PromptHub
This session explores the line between prompt engineering—the craft of shaping model instructions—and context engineering—the broader discipline of assembling memory, retrieval, tools, and state. Through concrete examples, we’ll unpack when better prompts are enough, when richer context is...

15:15

Logic Meets Automation: How DSPy and Prolog-Style Reasoning Boosted GPT-3.5 Accuracy by 19.5%

Royal Holloway, University of London
Large Language Models (LLMs) often fail not because they lack capability, but because the prompts guiding them are inefficient. Manual prompt engineering is slow, inconsistent, and nearly impossible to scale. In this talk, I’ll share how I tackled this in my open-source project, prompt-eng-...

From GraphQL to MCP

Isometric
The Model Context Protocol (MCP) is a great base protocol that allows AI agents to connect to 3rd party systems, and has gained rapid adoption across the industry. However, it requires designing APIs with specific patterns that make them easy for AI agents to use. Your organisation likely already...

16:30

Wrap up

Scan each other's QR codes & head to a nearby pub!


09:00

Can AI Develop a Whole Videogame?

Microsoft
From prompt to play: witness how cutting-edge generative models, clever chaining and a sprinkle of game-dev know-how can birth an end-to-end, fully-playable beat ’em up... Including art, music, code and lore.... just in my spare time. Get inspired, steal workflows, ship your dream game.

Algorithmic Context Engineering for Agents with Optimizers

Comet
Could we use algorithms to help solve our next bottleneck? As LLMs become multi-step agents baked with tools and varying degrees of complexity improving how context is handled from cost, latency to accuracy becomes a compounding problem: shaping what agents see, remember, and do across tools,...

10:30

Hacking the Authoring Process: Lessons from Writing a Book with AI

re:cinq
Over the last 18 months, I didn't just write a book about the AI revolution; I wrote a book with it. My book, From Cloud Native to AI Native, Catching the Next Wave of Innovation, was created in a deep, evolving partnership with generative AI. This talk is the story of our collaboration. I will...

11:00

Lunch & networking

Main lobby


Prompt Your Way to Calm: Using AI to Reduce Stress and Avoid Burnout

IT Stress Relief
Even the most skilled developers can hit a wall—stress and burnout silently sabotage focus, creativity, and productivity. What if the same AI tools you use to write code could also coach your mind to stay calm, clear, and resilient? In this talk, I’ll show how to design prompts that go beyond...

I talk to ChatGPT about things

Microsoft
The word ChatGPT has captured the imagination and the internet, but does ChatGPT truly know everything, is it truly AGI? To answer some of these questions and to formulate what testing a conversational agent trained on a large language model would look like, we had chatGPT take the wit test where...

13:00

Translating Prompts, Transforming Communities

Hitecnsol
A simple Pull Request to translate the Prompt Engineering Guide sparked a journey—from a late-night side project to mentoring in OSSCA’s LLM program. This talk shares how curiosity, community, and open source shaped a growing AI movement in Korea.

13:30

Coding, Rewritten: What 10.000+ AI-Generated Code Completions Taught Me About the Future of Software Development

Sogeti Netherlands
What if coding wasn't just about writing code anymore? After a year-long deep dive into over 30 AI coding tools — including ChatGPT, Claude, Google Gemini, DeepSeek, Grok, GitHub Copilot, Cursor, Windsurf, Claude Code, Lovable, V0, and many… more — I’ve learned how radically the developer...

Prompting Your Way to a Search and Recommender System

Superlinked
Can prompting and context engineering be enough to build a production-ready search and recommender system? We compare keyword, vector and hybrid retrieval methods, then introduce Superlinked’s mixture-of-encoders architecture, which combines specialized encoders with LLM query understanding for...

AI, Prompting and Mental Health

The Mental Health Foundation
This session explores the emerging role of artificial intelligence (AI) in mental health, considering its application both within mental health services and everyday use by the public. AI is already being trialled in areas such as digital triage, clinical decision support, mood monitoring, and...

15:15

Orchestrating the Next Billion Agents

Rhizomatic Labs
Prompt engineering has taken us far, but it’s reaching its limits. Current AI systems are fragile: prompts are brittle, agents are isolated, and orchestration often collapses into spaghetti glue code. To unlock the next leap, we need to move beyond tricks and hacks and start thinking in systems....

16:00

Coming soon!

AI Productivity Hub


16:30

Wrap up

Scan each other's QR codes & head to a nearby pub!


Get your ticket

Please note: For the organization of the in-person Prompt Engineering Conference 2025 in London, we are proud to partner with our trusted colleagues at SREday - the team behind the renowned SREday event series. As part of this collaboration, all ticket sales will be operated by SREDAY LIMITED, a company registered in England and Wales (Company No. 09690643), and will be subject to their Terms & Conditions.

What is the Prompt Engineering Conference

The Prompt Engineering Conference is the world's first event exclusively dedicated to prompt engineering. We are pioneers in this field. Our close connections with top researchers, influencers, educators, and presenters ensure a strong, inspirational, and skill-enhancing experience for all participants.

We firmly believe in the significant and substantial contribution of prompt engineering to the development of AI-infused applications. To introduce this topic as an essential skill for modern developers, or even as a distinct job title, we organized this conference exclusively dedicated to this field.

Topics

Audience

The Prompt Engineering Conference is open to everyone who wishes to attend, present, and collaborate. Although we dive deeply into prompt engineering, this event is not solely for technical individuals. One unique aspect of this discipline is its accessibility to multiple professions: developers, linguists, data scientists, domain experts, and more—all can become successful prompt engineers.

Using AI policy

We believe that 100% (or so) AI-generated sessions will not meet the quality standards we expect. At the same time, we encourage presenters to use prompt engineering to improve their talk proposal and session content.

Speakers

Ajit Jaokar
University of Oxford
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Aroma Rodrigues
Microsoft
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Carlo Peluso & Guido Nebiolo
Reply
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Dan Cleary
PromptHub
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Dr David Crepaz-Keay
The Mental Health Foundation
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Dr Roushanak Rahmat
IBM
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Erik Schwartz
TheAiExpert.ai
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Filip Makraduli
Superlinked
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Gena Frangina
IT Stress Relief
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Goda Go
AI Productivity Hub
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Ilya Kiselev
Busuu
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Jacques Verre
Comet
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Jeroen Egelmeers
Sogeti Netherlands
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Jesus Serrano
Microsoft
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Jinju Baek
Hitecnsol
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Konrad Komorowski & Peteris Bikis
Isometric
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Mattis Stene-Johansen
Rhizomatic Labs
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Maxim Salnikov
Microsoft
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Meenatchi Sundari
Royal Holloway, University of London
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Muhammad Ahsan Ayaz
Scania
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Pini Reznik
re:cinq
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Ricardo Sueiras
AWS
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Richard Brough
Blue Beck
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Richard Marginson
RDEL Group
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Richmond Alake
MongoDB
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Sergey Konstantinov & Alena Panshina
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Shashi Jagtap
Superagentic AI
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Tahreem Rasul
Red Buffer
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Tal Salmona
Arato.ai
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Thierno Thiam
Google
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Vlad Dyachenko
Cybergizer X Tablecheck
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W. Ian Douglas
Block
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Venue

Everyman Canary Wharf

Crossrail Place,
Canary Wharf,
E14 5AR, London, UK
Level -2

Tube access
Jubilee, Elizabeth and DLR lines: Canary Wharf station

Sponsors

Our sponsors get best in class visibility in the AI Engineering community

Community Partners

Our community partners benefit from the exclusive discounts for their members and joint events with the best conference speakers on stage